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Case Studies

Case Study One
Sanjar is a self-employed business coach. He knows he delivers real value, but proving it to clients can be difficult, and contracts sometimes end sooner than he would like. With Coach Friihday, he can demonstrate measurable progress and keep the coaching relationship alive for longer. Extending each contract by just 1 month more than covers the cost of Friihday – turning a retention problem into a reliable income stream.

Case Study Two
Amelie is a newly qualified counsellor building her private practice in the West Country. She finds ‘sales’ hard work and so wanted to create a compelling offer and show people how caring she is. By using Mindful Friihday, she shows potential clients that she provides a more comprehensive, supportive service than her competitors. She attributes around 20% of her client sign-ups directly to having Friihday as part of her offer, turning a perceived weakness into a genuine differentiator.

Case Study Three
Mary loves her work but wishes she could support her clients between sessions. Since introducing Mindful Friihday, her clients value the weekly check-in emails so much that they’re happy to pay an extra £5 per session, for a more thorough package. With two sessions a month, that’s £10 more per client – resulting in a meaningful boost to her monthly income, without needing to work any extra hours.
